NEW CONSTELLATIONS
DIGITAL ADVERTISING MANAGER
- Execute detailed campaigns with digital product managers and artist teams that activate across paid social (including D2C product conversion), programmatic, print, and billboard media.
- Utilize internal data and analytics with attention to product developments and digital trends to improve overall digital advertising strategy.
- Implement consistent project management outside of basic campaign demands, including support to colleagues and artist teams.
- Provide informed optimization suggestions for all aspects of the campaign lifecycle and ensure creative assets reflect best practices.
DIGITAL AD ANALYST
- Determined media plans, used historical data and artist brand to identify creative asset opportunities and develop channel strategies.
- Managed paid media campaigns across all social platforms.
- Analyzed creative results and compiled into monthly presentations for content team.
- Produced detailed analytical reports that identified growth opportunities and considerations.
11E1EVEN GROUP
DAY-TO-DAY MANAGER
- Managed budgets, timelines, and deliverables for short and long-term projects; including touring, digital marketing, advertising, and press.
- Coordinated various professional teams; including publicists, booking agents, tour personnel.
- Acted as point-of-contact for artists when coordinating promotional opportunities.
ARTIST MANAGEMENT ASSISTANT
- Assisted with planning and implementation of release campaigns; including paid and organic media, press, and touring.
- Oversaw social media accounts, social strategy, and community management.
- Liaised with artists to coordinate diary management including travel bookings, accommodation, and promotional appearances.
- Executed e-commerce merchandise operations for artists with in-house distribution.
EDUCATION
SKILLS
University of Colorado
- Adobe Creative Suite
- Amazon Advertising
- Asana
- Meta Ads Manager (Facebook & Instagram)
- Google Ads (Google & YouTube)
- Google Workspace
- Mac iOS
- Microsoft Office
- Reddit Ads Manager
- Spotify Ad Studio
- Snapchat Ads Manager
- StackAdapt
- TikTok Ads Manager
SONY MUSIC ENTERTAINMENT
ARTIST MANAGER
- Oversaw all aspects of business strategy with artist, including but not limited to; press/publicity, releases, touring, and sync.
- Planned and executed all paid advertising and publicity, producing creative deliverables, artist bios, and press releases.
- Securely stored and organized all artist assets and maintained necessary documents, coordinating operations with external partners.
MAR 2021 - PRESENT
JAN 2022 - FEB 2023
OCT 2018 - MAR 2020
Bachelor of Arts in Strategic Communication
New York University
Certificate in Music Industry Essentials
Colorado State University
Associate of Fine Arts in Graphic Design